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The 2026 Parasite SEO Playbook

A Complete Guide to Parasite SEO: Types, Examples, Strategies & Google’s Response

The 4 Layers of Scaling: How To Turn $100/Day into $150K/Month

This session breaks down the system behind a real campaign that scaled fast, and the four simple layers that made it possible. Learn the formula to unlock more traffic, win more auctions, and scale smarter.

2026 iGaming Payments Stack: Autonomous, No signup and Instant

The borderless payments stack powering internet business is being rebuilt from the ground up. This talk maps out the new architecture and why it matters. Agentic systems now handle transaction verification, routing, and settlement without human intervention. Stablecoin rails enable instant, borderless transfers. Self-hosted, permissionless deployment allows operators to go live without waiting for third-party approval. A zero-data model ensures player privacy is structural rather than a policy promise.

If I was launching a High-Risk Website now, here is exactly what I would do

Launching a website in a high-risk industry isn’t straightforward. Advertising restrictions, regulatory pressure and stricter search guidelines mean many traditional growth tactics simply don’t work. I'll walk through how to build trust with search engines, structure content in sensitive industries and develop authority in sectors where visibility is hard to earnn

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The ROI Extraction: Weaponizing SEO for Immediate Revenue

Stop subsidizing Google and start reclaiming your margins. Moving past traffic for traffic's sake to focus on the only question that matters: "How does this make me money NOW?"

Beyond Search: Unlocking YouTube’s High-Intent Traffic for Dating

In the dating industry, Google’s Search network has become increasingly competitive. Most advertisers get stuck in a cycle of bidding wars, missing out on the massive potential of Google’s Video Network. This session explains how to navigate the YouTube ecosystem specifically for dating advertisers. We will explore how to leverage Google’s precise targeting to reach users across every touchpoint, from mobile devices to the TV screen.

RIP the Liberty Bell: The Future of Slots in the Age of AI

For more than a century, the basic structure of the slot machine has barely changed. But an explosion of new studios, collapsing production costs driven by AI, and an increasingly fragmented regulatory landscape with increasing social pressure are about to force a reckoning. In this session, Helen Walton explores why slot content is becoming commoditised, why revenue share rates are heading to the floor, and why the middle of the market is under existential pressure. From extreme personalisation to blockbuster hits and experimental multiplayer formats, this talk examines what survives - and what doesn’t - as slots enter a new era of disruption.

(Un)helpful Content, Nah, just (un)helpful robots

On the surface, this talk explores recent testing, the best LLMs for SEO, and how to avoid Google penalties when using AI. Beneath that, it delivers a powerful message: while the landscape may feel constantly shifting, the fundamentals remain steady if you apply the right framework to evaluate change. Expect practical insights, clarity, and a refreshing sense of direction.

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Full-Funnel in Adult: How to Stop Burning Budget with the Help of Display & Retargeting

This talk presents a strategic, full-funnel approach to paid acquisition in the adult vertical.

We’ll explore how display ads functions not only as a traffic source, but as a demand-creation and intent-generation engine, and how retargeting converts that attention into measurable performance and sustainable revenue.

Key points of the presentation:

The strategic role of display in performance-driven models
How retargeting amplifies demand instead of just “chasing” users
How combining both layers can reduce CAC and improve unit economics
Practical campaign architecture and scaling insights

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Black-Hat Strategies That Work In 2026

In this session, we will cover Black Hat tactics that are still working in 2026, algorithm changes, and Google catches up with you. Staying ahead of the game is important, especially in competitive niches like iGaming.

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The Hidden Cost of Manual Work in iGaming

Many roles in iGaming aren’t disappearing they’re being absorbed. This talk explores how AI is quietly restructuring integration teams, affiliate monitoring, content production, and compliance processes and what leaders must rethink now to stay competitive.

iGaming SEO: Hyper-Local, AI-Ready & Technically Unbreakable

AI is shrinking search visibility and pushing affiliates out of traditional rankings, signaling a shift away from content-driven dominance. As AI reshapes how users discover and choose brands, affiliates must evolve from chasing rankings to becoming trusted data sources for AI. This session explores the technical SEO foundations of the future—structured data, performance, evolving authority signals, and AI-driven trust factors—and asks: how do you futureproof your strategy when AI becomes the audience?

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The Changing Face of Growth in iGaming: Why Talent Matters More Than Ever

Growth in iGaming is no longer driven by traffic and budgets alone. As markets mature and competition intensifies, the real differentiator is shifting towards people became the teams behind performance.

We explore how the growth model in affiliate marketing is evolving, why traditional scaling strategies are becoming less reliable, and how talent is emerging as the key bottleneck.

Drawing on real hiring insights across different regions, Anna will share what separates high-performing teams from the rest, and what companies need to rethink today to stay competitive tomorrow.