CONNECT AND GAIN VALUABLE KNOWLEDGE
FROM INDUSTRY EXPERTS
Visit the MeetUp Zone on the second day of i-Con and take part in specialized SEO workshops designed to help industry professionals elevate their search engine optimization skills! Find out how SEO can improve your brand's online visibility through fresh insights, trends, and strategies, guaranteed to further optimize your digital marketing efforts. Starting from 12:00 p.m. workshops will last approximately 1 hour so, don't pass up the chance to develop new skills, learn more about SEO, and unlock a world of possibilities through i-Con's newest addition!
Expert Advice
Expand your SEO knowledge and meet some of the most influential people in the field!
Hands-On Approach
Don't miss the opportunity to learn from applied strategies and through practical examples and case studies!
SEO For Everyone
Get introduced to the world of SEO the right way, and brush up on the fundamentals that lead to success!
Thursday 28 May
The lineup for next year's event is still being finalized. Here are the topics we covered at the last event:
Milosz Krasinski
CEO
Google's AI Overviews: The New SEO Frontier for Brand Visibility
Being featured in Google's AI Overviews unlocks a fresh, high-impact traffic source that sits above traditional organic results. It places your brand directly within the AI-generated summary users often see first, creating visibility without the click-through bottleneck of standard blue links. In the past, zero click searches were bad news for the SEOs - now they can be used to build brand awareness and recognition for your company.
City of Dreams
Liam Quirk
Founder
How to Build Authority in Taboo Industries with Organic Search
We'll run through a practical and proven framework to build authority in taboo industries by harnessing organic SEO strategies. Learn how to generate brand mentions and secure backlinks from authority publications by developing targeted, high-quality content that resonates with both your audience and leading journalists. We outline practical techniques for establishing yourself as the industry expert that reporters trust and seek out, and that dominate the search results.
City of Dreams
Thomas Vavougios
i-Gaming SEO Manager
Clicks Creator Studio LTDOptimizing for Zero-Click Searches in 2025
You'll learn:
* How to capture featured snippets that actually drive conversions.
* Advanced technical implementations that Google's AI loves.
* Future-proof strategies for the evolving search landscape.
Whether you're managing enterprise SEO or growing a startup's organic presence, this session will equip you with actionable tactics to turn zero-click searches into your competitive advantage. Don't miss this opportunity to stay ahead of the curve and transform your search visibility strategy.
City of Dreams
Dinesh Sivapragsam
Head of Organic Growth, Global
Binance Case: Winning SEO in Crypto’s High-Stakes Search Game
In the high-risk, fast-evolving world of cryptocurrency, winning at SEO requires more than just ranking tactics—it demands breaking silos, aligning cross-functional teams, and putting users at the heart of your strategy. Crypto brands must navigate regulatory uncertainty, intense competition, and search volatility while fostering collaboration between product, marketing, and engineering teams to drive sustainable growth. In this session, Dinesh Sivapragsam will reveal how leading crypto businesses leverage agile SEO frameworks, rapid experimentation, and data-driven insights to stay ahead. You’ll discover how to integrate SEO across teams, test and iterate strategies at scale, and build long-term organic success in one of the most unpredictable digital landscapes.
City of Dreams
Alex Aristides
COO
Dinesh Sivapragsam
Global Head of Organic Growth
Liam Quirk
Founder
Milosz Krasinski
CEO
Thomas Vavougios
i-Gaming SEO Manager
Clicks Creator Studio LTDSEO in 2025: Outdated, Overrated, or Underestimated?
City of Dreams
Jorg Scholler
Founder & CEO
SEO Case Study: Turning Scripts & Templates Into Profit Machines
Learn how to think outside the usual content strategies and KW research methods, how to develop a script that produces much more content and most importantly, how to think like your customers.
- Outside the box keyword research for advanced content strategies
- Script development for mass content production
- Finding the perfect search intent for more revenue
City of Dreams
